Privacy Policy

1. Introduction

Welcome to MarketMorph AI, a product of ACA Tech Solutions. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered marketing automation platform and related services.

This policy applies to all information collected through our website, mobile application, and any related services, sales, marketing, or events (collectively, the "Services"). By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms of Service.

If you do not agree with the terms of this Privacy Policy, please do not access or use our Services. We reserve the right to make changes to this Privacy Policy at any time and for any reason, with notice provided through our Services or via email.

2. Information We Collect

We collect several types of information from and about users of our Services to provide, maintain, and improve our platform. The categories of information we collect include:

2.1 Information You Provide to Us

Account Registration Information: When you create an account, we collect your name, email address, company name, phone number, billing address, and payment information. This information is necessary to establish your account and provide you with access to our Services.

Profile Information: You may optionally provide additional information such as your job title, industry, company size, profile photo, and marketing preferences to enhance your experience on our platform.

Project Data: When you use our Services, you provide information about your business, websites, competitors, target keywords, marketing goals, content preferences, and other business intelligence data. This information is essential for our AI agents to perform their designated functions.

Communications: We collect information when you contact us through support channels, participate in surveys, provide feedback, or engage with our customer service team. This includes the content of your messages, attachments, and any associated metadata.

Payment Information: We collect payment card details, billing addresses, and transaction history through our secure payment processors. We do not store complete credit card numbers on our servers; this information is handled by PCI DSS-compliant third-party payment processors.

2.2 Information Automatically Collected

Usage Data: We automatically collect information about your interactions with our Services, including features used, pages viewed, time spent on pages, click patterns, search queries within the platform, and navigation paths.

Device Information: We collect information about the devices you use to access our Services, including device type, operating system, browser type and version, screen resolution, IP address, device identifiers, and mobile network information.

Log Data: Our servers automatically log standard data provided by your web browser, including IP address, access dates and times, pages visited, referring URLs, and information about errors or system events.

Cookies and Similar Technologies: We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior and preferences. For detailed information, please see our Cookie Policy.

2.3 Information from Third-Party Sources

Integrated Services: When you connect third-party services (such as Google Analytics, Google Ads, social media platforms, or SEO tools) to our platform, we receive information from these services as authorized by you. This may include website analytics, advertising campaign data, social media metrics, and SEO performance data.

Public Data Sources: Our AI agents may collect publicly available information about your business, competitors, and industry trends from public websites, search engines, and other legitimate sources to provide competitive intelligence and market analysis.

Business Partners: We may receive information about you from our business partners, affiliates, or resellers who refer you to our Services or through whom you purchase our Services.

3. How We Use Your Information

We use the information we collect for various legitimate business purposes, always in compliance with applicable data protection laws. The legal bases for processing your data include contractual necessity, legitimate interests, legal obligations, and your consent where required.

3.1 Providing and Improving Our Services

• Service Delivery: We use your information to provide, operate, and maintain our AI-powered marketing automation platform, including SEO audits, content generation, competitor analysis, website creation, ad campaign management, and reporting.
• Account Management: We process your account information to manage your user account, authenticate your identity, process payments, manage subscriptions, and provide customer support.
• Personalization: We use your data to personalize your experience, customize content recommendations, tailor AI agent behaviors to your preferences, and provide relevant marketing insights specific to your business needs.
• Platform Improvement: We analyze usage patterns and feedback to improve our Services, develop new features, enhance AI agent performance, fix bugs, and optimize user experience.
• AI Training and Development: We use aggregated and anonymized data to train and improve our AI models, ensuring better performance, accuracy, and capabilities across our agent ecosystem.

3.2 Communications and Marketing

• Service Communications: We send you essential service-related communications, including account notifications, security alerts, system updates, billing statements, and responses to your inquiries.
• Marketing Communications: With your consent or where permitted by law, we send promotional emails about new features, special offers, product updates, industry insights, and educational content. You can opt out of marketing communications at any time.
• Customer Support: We use your information to respond to your support requests, troubleshoot problems, provide technical assistance, and resolve account issues.

3.3 Security and Legal Compliance

• Security Protection: We process your data to detect, prevent, and respond to fraud, abuse, security risks, and technical issues that could harm you, other users, or our Services.
• Legal Compliance: We use your information to comply with applicable laws, regulations, legal processes, or governmental requests, and to enforce our agreements and policies.
• Rights Protection: We may use your data to protect our legal rights, property, and the safety of our users, employees, and the public.

3.4 Analytics and Business Operations

• Analytics: We analyze usage data to understand how users interact with our Services, measure the effectiveness of our marketing campaigns, and generate business insights.
• Research: We conduct research and analysis to improve our understanding of marketing automation trends, user needs, and industry best practices.
• Business Transactions: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We share your information only in the following limited circumstances:

4.1 Service Providers and Business Partners

We engage trusted third-party service providers to perform functions on our behalf and provide services to us. These service providers have access to your information only to perform specific tasks and are obligated to protect your data and use it only for authorized purposes. Our service providers include:

• Cloud Infrastructure Providers: Companies that host our servers, databases, and application infrastructure (e.g., AWS, Google Cloud, Microsoft Azure).
• Payment Processors: Secure payment gateways that process your payment information (e.g., Stripe, PayPal).
• Email Service Providers: Services that help us send transactional and marketing emails (e.g., SendGrid, Mailchimp).
• Analytics Providers: Tools that help us analyze usage patterns and improve our Services (e.g., Google Analytics, Mixpanel).
• Customer Support Tools: Platforms that enable us to provide customer support (e.g., Zendesk, Intercom).
• AI and Machine Learning Services: Third-party AI providers that power certain features of our platform (e.g., Anthropic, OpenAI).

4.2 Legal Requirements and Protection

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose your information when we believe in good faith that disclosure is necessary to:

• Comply with a legal obligation, court order, or legal process
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing in connection with our Services
• Protect the personal safety of users or the public
• Protect against legal liability

4.3 Business Transfers

In the event that ACA Tech Solutions undergoes a business transaction such as a merger, acquisition, corporate restructuring, or sale of assets, your information may be among the assets transferred. We will provide notice before your personal information becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your information with third parties when you explicitly consent to or request such sharing. This includes when you authorize integrations with third-party marketing tools or when you choose to share your data with collaborators or team members.

4.5 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you. This information may be shared with partners, researchers, or the public for research, marketing, analytics, or other legitimate purposes.

5. Data Security

We take the security of your personal information seriously and implement comprehensive technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5.1 Security Measures

Our security measures include, but are not limited to:

• Encryption: We use industry-standard SSL/TLS encryption to protect data in transit. Sensitive data at rest is encrypted using AES-256 encryption or equivalent standards.
• Access Controls: We implement strict access controls and authentication mechanisms, including multi-factor authentication (MFA), role-based access control (RBAC), and the principle of least privilege.
• Network Security: Our infrastructure is protected by firewalls, intrusion detection systems, and regular security monitoring to detect and prevent unauthorized access.
• Regular Audits: We conduct regular security audits, vulnerability assessments, and penetration testing to identify and address potential security weaknesses.
• Employee Training: Our employees receive regular security awareness training and are bound by confidentiality obligations.
• Data Backups: We maintain regular encrypted backups of your data to ensure business continuity and disaster recovery capabilities.
• Incident Response: We have established incident response procedures to quickly address any security breaches or data incidents.

5.2 Your Security Responsibilities

You also play an important role in protecting your information. Please:

• Use a strong, unique password for your MarketMorph AI account
• Enable multi-factor authentication on your account
• Keep your login credentials confidential and do not share them with others
• Log out of your account when using shared or public devices
• Notify us immediately if you suspect any unauthorized access to your account
• Keep your contact information up to date so we can reach you about security matters

5.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law. Notifications will be provided without undue delay and will include information about the nature of the breach, the data affected, and steps you can take to protect yourself.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period varies depending on the type of information and the purpose for which it is processed.

6.1 Retention Periods

• Account Information: We retain your account information for as long as your account is active or as needed to provide you with Services. After account deletion, we may retain certain information as required by law or for legitimate business purposes.
• Project Data: Your project data, including marketing materials, analytics, and AI-generated content, is retained for the duration of your subscription and for a reasonable period thereafter to allow for account reactivation or data export.
• Transaction Records: We retain billing and payment information as required by tax laws and financial regulations, typically for a period of 7 years.
• Communications: Support tickets, email correspondence, and chat logs are retained for customer service purposes and quality assurance, typically for 3-5 years.
• Usage Data and Logs: Technical logs and usage analytics are typically retained for 12-24 months for security, debugging, and improvement purposes.

6.2 Data Deletion

When you request deletion of your account or specific data, we will delete or anonymize your information within a reasonable timeframe, typically within 30 days of your request, unless we are required to retain it for legal, regulatory, or legitimate business reasons. Some information may remain in backup systems for a limited period before being permanently deleted.

7. Your Privacy Rights

Depending on your location and applicable data protection laws, you have certain rights regarding your personal information. We respect these rights and provide mechanisms for you to exercise them.

7.1 Rights Under GDPR (European Users)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):

• Right to Access: You have the right to request access to your personal data and obtain a copy of the information we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
• Right to Erasure: You can request deletion of your personal data in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
• Right to Restriction: You can request that we restrict the processing of your personal data in certain situations.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Right to Object: You can object to the processing of your personal data for direct marketing purposes or based on legitimate interests.
• Right to Withdraw Consent: Where we process your data based on consent, you have the right to withdraw that consent at any time.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

7.2 Rights Under CCPA (California Users)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You have the right to request information about the personal information we have collected about you and how it is used and shared.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt-out of the sale of your personal information. Note that we do not sell personal information.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.

7.3 How to Exercise Your Rights

To exercise any of your privacy rights, you can:

• Access your account settings within the MarketMorph AI platform
• Contact our Data Protection Officer at [email protected]
• Submit a request through our contact form
• Write to us at the address provided in the Contact Information section

We will respond to your request within the timeframes required by applicable law, typically within 30 days. We may need to verify your identity before processing your request to ensure the security of your personal information.

8. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities and provide a better user experience. These technologies help us remember your preferences, understand how you use our Services, and improve our platform.

8.1 Types of Cookies We Use

• Essential Cookies: Required for the operation of our Services, including authentication, security, and basic functionality. These cookies cannot be disabled.
• Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences and settings.
• Analytics Cookies: Help us understand how visitors interact with our Services by collecting and reporting information anonymously.
• Marketing Cookies: Used to track visitors across websites to display relevant advertisements and measure campaign effectiveness.

8.2 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of our Services. For detailed information about our use of cookies and how to manage them, please see our Cookie Policy.

9. Third-Party Services

Our Services may contain links to third-party websites, applications, or services that are not operated by us. We may also integrate with third-party tools and platforms to enhance our Services. This Privacy Policy does not apply to these third-party services.

9.1 Third-Party Links

When you click on links to external websites or use third-party services integrated with MarketMorph AI, you will be subject to those third parties' privacy policies and terms of service. We encourage you to read the privacy statements of any third-party services you access through our platform.

9.2 Third-Party Integrations

MarketMorph AI integrates with various third-party marketing, analytics, and business tools. When you authorize these integrations, you grant us permission to access and process data from these services on your behalf. The data we collect through integrations is governed by this Privacy Policy, but the third-party services themselves have their own privacy practices.

10. International Data Transfers

MarketMorph AI is operated by ACA Tech Solutions, and your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States and other jurisdictions where our service providers operate. These countries may have data protection laws that differ from those in your country.

10.1 Data Transfer Mechanisms

When we transfer personal data from the European Economic Area (EEA), UK, or Switzerland to other countries, we use appropriate safeguards to protect your information, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognizing certain countries as providing adequate data protection
• Binding Corporate Rules for transfers within our corporate group
• Other legally approved transfer mechanisms as applicable

10.2 Data Protection Standards

Regardless of where your data is processed, we apply the same high standards of data protection and require our service providers to implement appropriate technical and organizational measures to protect your personal information.

11. Children's Privacy

MarketMorph AI is not intended for use by individuals under the age of 18. We do not knowingly collect, use, or disclose personal information from children under 18 years of age. Our Services are designed for business use by adults and organizations.

If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to delete that information as quickly as possible. If you believe we may have collected information from a child under 18, please contact us immediately at [email protected].

Parents and guardians are responsible for monitoring their children's Internet usage and should ensure that children do not provide personal information through our Services without permission.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy and notify you through appropriate channels.

12.1 Notification of Changes

For material changes that significantly affect your rights or how we process your personal information, we will provide prominent notice through one or more of the following methods:

• Email notification to the address associated with your account
• A notice on our website homepage or within the platform
• An in-app notification when you next access our Services
• A pop-up or banner alert requiring acknowledgment

12.2 Your Acceptance

Your continued use of our Services after the effective date of any changes to this Privacy Policy constitutes your acceptance of those changes. If you do not agree with the updated policy, you should discontinue use of our Services and contact us to close your account.

12.3 Previous Versions

We maintain an archive of previous versions of our Privacy Policy. If you would like to review an earlier version, please contact us at [email protected].

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the information below. We are committed to responding to your inquiries promptly and addressing any privacy concerns you may have.

13.1 Data Controller

ACA Tech Solutions
MarketMorph AI Division
123 Innovation Drive, Suite 500
San Francisco, CA 94105
United States

13.2 Contact Methods

• Email: [email protected]
• Data Protection Officer: [email protected]
• General Inquiries: [email protected]
• Phone: +1 (555) 123-4567
• Contact Form: Submit a Request

13.3 Response Time

We strive to respond to all privacy-related inquiries within 5-10 business days. For requests to exercise your data protection rights, we will respond within the timeframes required by applicable law, typically within 30 days.

13.4 EU Representative

For users in the European Economic Area, our EU representative can be contacted at:
EU Privacy Representative
[email protected]